Market Intelligence

Customer profile: Company in the solar PV sector

Challenges: To help build a competitive surveillance structure fully aligned with business strategy

Description: After analyzing and understanding what the client needed, the scope of the project was as follows:

– Monitoring of competitors with regular reports including product, market, patent and business news

– Post-fair sector reports with market news and main product and communication strategies

– Specific reports on market and product trends

– Analysis and negotiation to hire external market intelligence sources on a limited budget – Design of procedure to update basic information in order to internalize the work