Market Intelligence
Customer profile: Company in the solar PV sector
Challenges: To help build a competitive surveillance structure fully aligned with business strategy
Description: After analyzing and understanding what the client needed, the scope of the project was as follows:
– Monitoring of competitors with regular reports including product, market, patent and business news
– Post-fair sector reports with market news and main product and communication strategies
– Specific reports on market and product trends
– Analysis and negotiation to hire external market intelligence sources on a limited budget – Design of procedure to update basic information in order to internalize the work
