I intend to open with this article a series where I will highlight certain aspects of product management with actual examples. When I considered this series, I thought of the typical examples used in the PM: Apple, Under Armour, Tesla, Inditex... and I was thinking of them when my children interrupted me by talking about a game that, in plain language, was "killing it". It was Fortnite and I, of course, had not heard of it until that moment and did not suspect that, from that moment on, it would be like another member of the family. If you have children between 7 and 18, you'll already know what the game is about: 100 players are on an island and only one can survive. It is played online and is highly addictive. The truth is that, like the Pokemon Go phenomenon a few years ago, I am very interested in understanding the reason for these trends, as I am of the opinion that luck cannot explain everything.